Try converting your print annual report into a video annual report.
Moneywell reports pdf#
Have an online component that is compellingĬonsider a microsite annual report instead of simply adding a PDF download of the report on your website.
Take a look at how the Jane Goodall Institute of Canada embraced visual style for their report. In addition to the long pages of financials you have to include, create lighter infographic style visuals that will help every day donors understand where the money goes. People are more likely to support you financially when they see solid evidence that their dollars are being used sensibly. There is actual scientific evidence that stories have a significant influence on the perception people have of products and services. For non-profits, they can be used effectively in just about any method of communication, especially the annual report. They engage, inspire, and encourage people to act. People remember stories, people share stories. It’s called an annual report, not a historical reportĪlways focus on the fiscal year and try not to go too far into details about the organization if it’s not relevant to your theme or the year you’re reporting on.
Moneywell reports how to#
How to prepare an annual report people will actually read (and enjoy!) Not knowing who to hire for the right kind of help.Limited funds to hire professionals to help with theme and creative content.Limited staff to manage and develop the project.No clear strategy for the year (or for the organization), so the report has no clear direction.Why most annual reports are such an undertaking A report that accurately portrays your mission and impact can quickly become a useful tool to recruit quality staff! But always consider how best to use this communication tool for your target audience – printed reports for a select group of donors and partners, a microsite to wow an online audience or even video clips of different elements to share on social media. Organizations are printing fewer and fewer copies of annual reports to save costs and trees. More than a reflection of the past year, the annual report is also a powerful fundraising tool for the year to follow. So why must they always be so boring?ĭeveloping an annual report is often considered to be time-consuming and expensive, but it is a worthwhile investment if it’s well written and designed, and provides useful information. It’s your moment to shine, your moment to dazzle stakeholders with all you’ve achieved over the last year. Your annual report can be an amazing, multipurpose document that allows you to demonstrate the recent successes of your organization.
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